Whether applying for a new job or presenting a public introduction as a new business, it is essential to make a standout first impression of yourself. It’s crucial to put your best foot forward and that means making a lasting impression before even meeting the potential hiring manager/ customer through headshots. 


Looking for something to wear for personal branding photos may often feel difficult, but it doesn’t have to be. Here are some helpful tips and tricks in finding your new knock-out wardrobe to land that new position. 



Solid Colors


When looking for a flattering outfit for your headshots, it is recommended to stick to solid colors. Taking photos in articles of clothing that have patterns and various designs may cause the images to look busy, taking attention away from the person that is in the photo. Along with wearing solid colors, it is important to take into account the types of colors that you are dressing yourself with. Sticking to more neutral tones tends to be easier on the eyes as well as revealing a sense of sophistication about the individual. Wearing bright and loud colors can often result in a distracting and unprofessional first impression. 


Some great neutral options that still offer an eye-catching look are: blue, black, brown, dark gray, dark purple, dark red, or even green. Keep in mind the color that works best with your complexion. Navy and emerald tones tend to work well with cooler complexions while brown, amber, and red tones look great on warmer complexions.



Timeless over Trendy


Many individuals value the idea of being on trend. However, going against the grain and finding timeless pieces for your headshots are going to make a more lasting impression. Headshots for many industries are a luxury available to employees only every 3-4 years. That being said, it is important to dress yourself in outfits that will not be outdated in the next year. Wearing a timeless outfit is going to allow a longer life-span on the headshots that you are investing in. 

Some timeless pieces could include: A tailored blazer, white button-down, black dress, slacks, and sometimes a nice pair of jeans.



Consider your Industry


Different industries expect a different level of professionalism. In certain industries such as Law or Medical they may value a professional look much more than those in creative fields. Creative fields may want to see your creativity shine through the images, therefore there may be more room to play around with brighter colors. 


“Dress for the job you want, not the job you have.” as Austin Kleon states. That being said, allow your outfit to be a reflection of you. What do you want it to say?



Personality Matters


Although I harped on the importance of dressing in relation to your industry it is very important to show off personality however you can. That being said, there are other ways that you can reflect your sense of style and personality through what you wear. 


Accessories are a great way to elevate outfits. A fun pin, necklace, bag, or bracelet could add to an outfit, but it is important to not go overboard. Wear simple pieces that ADD to the outfit and not take away. These pieces should bring more attention to the person that is in the outfit instead of causing a distraction.



Prepare for Success


When going to your headshot session, it is important to be prepared. Planning out your outfit ahead of time will allow you the time to try on your pieces and make sure it's the right choice for you. Making sure that any blazer or pants fit properly, or making an appointment with a seamstress to take in any areas to allow you to look your very best. It is also recommended the night before to iron any of your clothing articles to prevent any wrinkles in images. Wrinkles in clothing can give off the impression of unprofessionalism. It is important to properly prepare to look clean and crisp heading into your headshot session. 


Your session is nearing and you are still unsure of what to wear? Consult your photographer! Your photographer can be a great tool to head you in the right direction on the types of outfits you should look for, or even the colors that would look flattering on you. They want you to come into your session looking and feeling your very best. If you cannot decide between two outfits, bring both! Making sure you have options and deciding on the day is definitely okay to do.




Selecting the right outfit for professional headshots is a crucial aspect of presenting yourself in the best light possible. The tips mentioned above aim to guide you towards choices that enhance your professional image while ensuring that your personality shines through. Remember that simplicity and timelessness often go hand in hand with professionalism. 


The key is to strike a balance between looking professional and feeling comfortable, allowing your confidence to radiate through the lens. As you prepare for your headshot session, keep these tips in mind, and collaborate with your photographer to capture a compelling image that truly represents the best version of yourself.